Dear Reader,

As awareness of the environmental, social and economic impact of our behaviors is expanding, reaching the media, making daily headlines and becoming part of the business agenda, so the search for experts, benchmarks and success stories is also increasing. As William McDonough expressed it, we need to redesign all our products, all our services — everything, meaning Everything. So it's natural that we are looking for the magic bullet that will rapidly solve the challenge.

Alas, it may not be that simple. However there is good news: better than examples to follow and copy, there are principles that we can adopt and adapt for our particular context. Reflection on what worked, innovation and engagement are the keys.

This month we are sharing with you the story of a Colombian town in midst of the savannah, that began forty years ago to develop a different kind of life — a sustainable one. The story is told from the perspective of two US American social entrepreneurs.

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Enjoy the reading!

Isabel Rimanoczy
Editor